Privacy Policy

    Last Updated: July 2026

    1. Information We Collect

    We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Website, or otherwise when you contact us.

    The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make, and the products and features you use. The personal information we collect may include the following:

    • Contact Information: Name, email address, phone number, and property address (e.g., through our contact form, home valuation tool, mortgage calculator, or guide downloads).
    • Communication Data: Information provided through our AI chat widget or other direct communications.

    2. How We Use Your Information

    We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

    • To respond to your inquiries and offer support.
    • To provide requested property information, home valuations, or real estate guides.
    • To send administrative information to you.
    • To send you marketing and promotional communications, subject to your preferences.
    • For lead follow-up by Johnna Palermo and The Estate Collective team.

    3. Will Your Information Be Shared With Anyone?

    We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis:

    • Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., our CRM platform, MLS/IDX providers for listing data, and analytics tools).

    4. Cookies and Tracking Technologies

    We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

    5. TCPA Consent and Communications

    By providing your phone number and email address through our forms, you consent to receive SMS/text messages, phone calls, and email communications from The Estate Collective and Johnna Palermo regarding your real estate inquiries, property alerts, and marketing. Message and data rates may apply. You can opt out of SMS communications at any time by replying STOP, and you can unsubscribe from emails using the link provided in the communication.

    6. Your Privacy Rights

    Depending on your location, you may have certain rights regarding your personal information, such as the right to request access to, correct, or delete your personal data. To exercise these rights, please contact us using the details provided below.

    7. Data Security

    We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

    8. Changes to This Privacy Policy

    We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

    9. Contact Us

    If you have questions or comments about this notice, you may email us at hello@theestatecollective.com or by post to:

    The Estate Collective LLC
    Nashville, TN
    United States